Marketing Strategy Business Leader - Enterprise HCM (Paycor) Overview The Marketing Strategy Business Leader will be responsible for crafting and executing the marketing strategy for a designated business unit. This role involves close collaboration with the General Manager of the assigned business unit to ensure alignment with overall business objectives. The Marketing Strategy Business Leader will partner with the marketing team across functions including demand generation, channel marketing, product marketing, customer marketing, creative, brand, and operations to bring strategies and programs to market effectively aligned to business unit revenue and pipeline goals. The ideal candidate will have a strong background in marketing strategy, excellent leadership skills, and a proven track record of driving business growth through innovative marketing initiatives. The role will report monthly, quarterly, and annual marketing results to the General Manager of the segment. Responsibilities Develop and implement strategic marketing plans for the assigned business unit, ensuring alignment with overall company goals and objectives. Collaborate with the General Manager and other key stakeholders to align marketing initiatives with business goals. Analyze and report on marketing performance metrics, providing insights and recommendations for improvement. Manage the marketing budget for the business unit, ensuring cost-effectiveness and maximizing ROI. Stay up-to-date with industry trends and best practices to ensure the business unit's marketing strategies remain competitive and innovative. Foster strong relationships with cross-functional stakeholders. Understand challenges faced by the business unit and analyze their impact on other units, aligning strategies with organizational objectives. Adept at delivering results through influence and coordination across teams. Qualifications Master's Degree - Preferred Bachelor's Degree - Required 10+ years of experience in Marketing, with a focus on strategic planning and execution Proven track record of developing and implementing successful marketing strategies Strong analytical skills with the ability to interpret data and make data-driven decisions Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels Experience managing marketing budgets and optimizing ROI Knowledge of digital marketing tools and techniques, including SEO, SEM, social media, and email marketing Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities Experience in the HCM industry, preferred, or comparable experience in an enterprise environment Compensation In the spirit of pay transparency, the starting base pay range for this position is $95,390 - $140,900. This base pay range does not include other components that make up the total rewards package. Final total compensation may be influenced by geographic location, skills, education, and experience. Live the Paychex Values Act with uncompromising integrity Provide outstanding service and build trusted relationships Drive innovation in our products and services and continually improve processes Work in partnership and support each other Be personally accountable and deliver on commitments Treat each other with respect and dignity What’s in it for you? We value your well-being: over 21 comprehensive rewards including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and more We value your time: paid time off, company holidays, culture days, and work-life balance programs We value your development: award-winning training and development programs for ongoing learning We value your perspective: inclusive culture where your voice is heard We value our communities: paid volunteer time off and company initiatives Not sure if you meet every requirement? At Paychex, we know great talent comes in many forms. If you're passionate about the role but don’t check every box, we still encourage you to apply. You might be the right fit for this position or another opportunity with us. Paychex is an equal opportunity employer that fosters a culture of Diversity, Equity, & Inclusion. Seniority level Not Applicable Employment type Full-time Job function Marketing and Sales Industries: Human Resources Services #J-18808-Ljbffr Paychex