Location: 5 days on-site in the heart of San FranciscoReports to: CEO About Aonic ( Aonic is developing the world's most advanced platform for functional nutrition to make healthy living achievable & enjoyable for millions of Americans and launching three category-defining products: Aonic Revive - a Magnesium & Electrolytes powered Hydration drink made with real fruit juice, Aonic Fuel - a premium and delicious protein drink with 38-50 grams of clean, complete protein, and lastly Aonic Complete - a revolutionary, all-in-one, grab & go supplement solution. We believe that by blending authentic storytelling , cutting-edge science , and a passionate community , we can empower millions of people to take control of their health. Were a fast-moving startup, building from scratch and looking for a Head of Social Media who can drive our organic and paid social growth to a large following - and convert that attention into real, meaningful revenue. If youre a social-savvy leader with a track record of creating must-watch content and leading top-performing teams, wed love to meet you. What Youll Do Organic Social Growth Create viral, high-impact content that drives massive brand awareness and engagement on TikTok, Instagram, YouTube, LinkedIn, and Facebook. Youll experiment with new formats and trends, turning a blank slate into a bustling, engaged community. Paid Amplification Identify top-performing organic social content and transform it into paid ads that convert. Youll collaborate with performance marketing teams to supercharge reach and sales. Social Media Team Leadership Build and lead a high-performing team of content creators, analysts, community managers, and editorsinstilling a culture of rapid iteration, creativity, and data-driven decision-making. Platform Strategy Own and optimize our multi-channel social strategy. Youll know exactly how to tailor content for each platforms algorithm and audience preferences, from TikToks rapid-fire format to LinkedIns professional narrative. Performance & Analytics Measure the impact of every post, reel, and storyrefining strategies, scaling what works, and cutting what doesnt. Youll interpret social data to drive revenue and KPI improvements, proving real business value from social initiatives. Influencer & UGC Activation Cultivate relationships with creators and influencers who share our mission. Leverage user-generated content (UGC) to amplify authenticity, turning everyday fans into brand evangelists who shape our story alongside us. Cross-Functional Collaboration Work closely with Growth, Product, and Creative teams to ensure a seamless experience from scroll-stopping social content to checkout. Youll be the champion of social-first thinking across the entire organization. Community Engagement Inspire and nurture our audienceinteracting directly with customers, responding to feedback, and creating a sense of belonging around Aonics brand. Youll spearhead community-led campaigns and keep your finger on the pulse of consumer sentiment. Your Impact By blending organic storytelling with paid distribution, you will maximize our impact across platformsdriving brand awareness, engagement, and revenue. Your focus is on content that stops the scroll, sparks conversations, and scales our growth from zero to a large following and create true desire for our brand. What You Bring Proven Startup Growth Tactics 6+ years in social media or influencer marketing roles, ideally at fast-growing DTC or wellness brands. Demonstrable success in building a social presence from the ground up. Social Media Growth Hacking Expert knowledge of short-form video best practices, platform algorithms (TikTok, Instagram, YouTube, LinkedIn, Facebook), and a creative approach to viral content creation. Team-Building Experience History of hiring, mentoring, and inspiring cross-functional teams. You can rally creatives, analysts, and community managers around a common goaland get them excited about trying new experiments. Influencer Marketing Savvy Deep familiarity with the creator economysourcing and managing influencer partnerships, negotiating deals, and measuring ROI. You see influencers as strategic partners, not just media channels. Performance-Driven Mindset You translate social metrics into real business impact. Youre comfortable with A/B testing, analytics tools, and data dashboards to understand how content drives engagement, traffic, and ultimately sales. Content Creation & Curation Youre hands-on when necessarywilling to roll up your sleeves and craft compelling posts or jump on emerging trends before they peak. At the same time, you know how to curate user-generated content and brand narratives at scale. Community Engagement Strategies Passion for connecting with people, responding to comments, and inspiring user advocacy. You understand that community is the heart of any modern consumer brand. Business Development & Collaboration Comfortable working alongside product, marketing, and sales teams to co-develop initiatives that extend beyond likes and followers. You see social as a critical driver of Aonics overall mission. Why Youll Love Working Here Autonomy Youll have the autonomy to shape Aonics entire social and creator marketing engine. Your work will be front and center in establishing our brand voice and presence. Impact Be a core part of Aonics mission to empower millions of Americans to enjoy healthy living. Your content will reach millions, educating and inspiring people to take meaningful steps towards better nutrition. Agile, Creative Culture Were a small, fast-paced startup, and youll never be short on ideas to test or campaigns to launch. Experimentation is encouraged, and youll have the freedom to lead bold initiatives. Growth As we scale, so will your responsibilities. Youll be the visionary behind a social media empire spanning multiple platforms and channels, with ample opportunity to build a team under you. Onsite collaboration Work in a room with a highly driven, entrepreneurial team that values creativity, passion, and collaboration. Comprehensive health plan Competitive medical, and vision packages, together with 401k matching. Work hard and rest well Unlimited paid-time-off (PTO) every year plus federal holidays off. Vibrant and world-class team Our focus is on building a top-notch team to best service our customers; join this early team that is just getting started in building towards a massive vision. Competitive cash & equity compensation Compelling cash combination to reward the hard work you put into Aonic, complemented by an attractive stock option plan so that you can benefit from Aonics success. Cash compensation for this role is $140-180k. PI17d049b9369b-29952-37704189 RequiredPreferredJob Industries Media & Entertainment #J-18808-Ljbffr Aonic